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Research papers

Augmented Reality: A Critical Part of Your Toolkit

Technology has given us new ways to engage with consumers beyond traditional media and retail channels, and marketers are grappling with how to strategically use emerging tech to drive their businesses. Capturing consumer attention is harder than...

Catalogue: Congress 2023
Authors: Aarti Bhaskaran, Heather OShea
September 27, 2023
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Citation

Bhaskaran and OShea (2023a, September 27). Augmented Reality: A Critical Part of Your Toolkit. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/augmented-reality-a-critical-part-of-your-toolkit


Magazines

Research World (October 2015)

Innovation is coming from inside and outside of the traditional market research sector, driven by technology and the need for speed and lower costs. In searching for new ways of getting closer to customers, where are we seeing the most innovation and...

Catalogue: Research World 2015
Author: ESOMAR B.V.
October 15, 2015
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Citation

B.V., E. (2015a, October 15). Research World (October 2015). ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/research-world-october-2015-


Magazines

Research World (September 2015)

There is a lot of talk about new technology trends and ways to collect and process vast amounts of data but is that ‘smart’? Collecting and ordering this data is currently loosely termed ‘big data’ but the question has to be: Is...

Catalogue: Research World 2015
Author: ESOMAR B.V.
September 15, 2015
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Citation

B.V., E. (2015a, September 15). Research World (September 2015). ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/research-world-september-2015-


Videos

My mum's throne room

If you asked a group of mothers what they would miss most from their home if it all disappeared would you really expect them to say the toilet? We did that excercise in a few South East Asian cities among the new urban classes and despite their...

Catalogue: Congress 2013: Think Big
Author: Dave McCaughan
June 15, 2013
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Citation

McCaughan, D. (2013a, June 15). My mum's throne room. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/my-mum-s-throne-room


Research reports

Celebrating change

For some, evolution, or “change,” represents a wonderful opportunity; for many others, it poses a grave challenge to the accepted norm; but for all of us, such change is now an undeniable and omnipresent element of daily life. As...

Catalogue: ESOMAR Publications
Authors: ESOMAR B.V., Finn Raben, Dieter Korczak, Bill Blyth, Judith Passingham, David G. Bakken, Pieter-Paul Verheggen, Wim van Slooten, Andy Kung, Grace Tse, Ian Lewis, Jorge Alagon, Nigel Hollis, Josh Samuel
November 28, 2012
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Citation

B.V. et al. (2012a, November 28). Celebrating change. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/celebrating-change


Magazines

Research World (October 2010)

In this issue we look at the how technology and innovation are shaping the research industry.

Catalogue: Research World 2010
Author: ESOMAR B.V.
October 15, 2010
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Citation

B.V., E. (2010a, October 15). Research World (October 2010). ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/research-world-october-2010-


Research papers

How social media is democratizing research

With over 25,000 firms and 3,000,000 professionals engaged in market research worldwide - in a world where Encyclopedia Britannica has been largely eclipsed by Wikipedia: how do we stay afloat? This paper will demonstrate how technology and society...

Catalogue: Congress 2010: The Changing Face Of Market Research
Author: Sean Case
September 15, 2010
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Citation

Case, S. (2010a, September 15). How social media is democratizing research. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/how-social-media-is-democratizing-research


Research papers

Quality and technology

This paper describes the key elements of Custom Research Inc.'s quality management system and the role technology has played in Custom Research's continuous improvement, a system which has been recognized by its success in United States’...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Jeffrey L. Pope
September 1, 1996
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Citation

Pope, J. L. (1996a, September 01). Quality and technology . ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/quality-and-technology-


Research papers

Intelligent building

This paper will be focused on the illustration of the use done by the subscribers of a multiclient study on the European market of Intelligent Building - vendors of technology and large owners of buildings - of the results of this study. A short...

Catalogue: Seminar 1992: Business To Business Marketing
Author: Roberto Taranto
June 15, 1992
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Citation

Taranto, R. (1992a, June 15). Intelligent building. ANA - ESOMAR. Retrieved May 09, 2024, from


https://ana.esomar.org/documents/intelligent-building